In SEO, backlinks are one of the most important ranking factors—but the way you use them matters just as much as where they come from. Anchor text optimisation is a key part of ensuring your backlinks send the right signals to search engines. When done correctly, it can improve keyword rankings, strengthen topical authority, and create a better user experience.
For brands looking to implement a strong anchor text strategy, starting with a reputable link building marketplace like Adxom can make the process far more effective and efficient.
What Is Anchor Text and Why It Matters
Anchor text is the clickable, hyperlinked text in your content. It tells both users and search engines what the linked page is about.
For example, a hyperlink on the text best SEO tools communicates a clear, specific topic to Google, while click here tells it almost nothing. Well-optimised anchor text can:
- Boost keyword rankings by signalling topical relevance.
- Increase user trust by providing context for the link.
- Strengthen your backlink profile when paired with high-quality referring domains.
Google’s Search Central recommends using descriptive, relevant anchors that make sense in context.
Common Types of Anchor Text
- Exact Match – Uses the target keyword exactly.
Example: link building marketplace. - Partial Match – Includes your keyword plus other words.
Example: affordable link building marketplace for SEO. - Branded – Uses the brand name as the anchor.
Example: Adxom. - Generic – Non-specific text like click here or read more.
- Naked URL – The URL itself as the anchor.
Example: https://adxom.com/.
Best Practices for Anchor Text Optimisation
- Maintain Anchor Text Diversity – Use a mix of exact match, partial match, and branded anchors.
- Focus on Relevance – Ensure the anchor accurately reflects the linked page’s topic.
- Avoid Over-Optimisation – Overusing exact match anchors can trigger spam signals.
- Write for Humans First – Make the anchor text natural and useful in the sentence.
- Blend Internal & External Links – A balanced link profile strengthens overall SEO.
How Adxom Helps You Optimise Anchor Text
As a leading link building marketplace, Adxom connects businesses with high-quality, niche-relevant publishers while ensuring backlinks are placed with SEO-optimised anchor text.
With Adxom, you get:
- Strategic Anchor Planning – Anchors aligned with your keyword and content strategy.
- Diverse Link Placements – Mix of authority levels, niches, and anchor types for a natural profile.
- Quality Over Quantity – Backlinks from trusted domains that pass meaningful SEO value.
- Compliance with Google Guidelines – 100% white-hat link-building practices.
Final Thoughts
Anchor text optimisation is more than just hyperlinking words—it’s about strategically shaping how search engines and users perceive your content. By partnering with a trusted link building marketplace like Adxom, you can secure backlinks that not only improve rankings but also make your SEO efforts safer and more sustainable.
It’s not just about getting links—it’s about getting the right links with the right anchors.
